10 Topics that will get the most views on YouTube

10 topics that will get the most views on YouTube, based on statistical evidence

YouTube is one of the most popular websites on the internet, with billions of users watching videos every day. As of 2022, YouTube is projected to be an even bigger platform than it is now, with an estimated 1.5 billion people watching videos on YouTube every day. In the ever-changing landscape of YouTube, it can be difficult to know which topics will generate the most views in the future. Each year, new trends emerge that capture the attention of viewers, making it hard to predict what will be popular in the future. 

Fortunately, past trends can provide us with insights into the most popular topics on YouTube in the years to come. Here are 10 topics that will get the most views on YouTube, based on varying data points:

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1. Reaction Videos: Reaction videos are popular on YouTube due to the fact that they can give people an idea of how others feel about certain things. Reaction videos usually get around 800 million views per day.

2. Sports: Sports videos are incredibly popular on YouTube, with over 7 billion views in 2020. Sports is one of the oldest forms of entertainment, and YouTube is one of the go-to places for sports-related content. With over 500 million views generated daily, sports-related content is expected to remain one of the most popular topics on YouTube well into 2022.

3. Technology: Technology is a rapidly-growing field, and YouTube is the perfect platform to learn about the latest trends. As of 2021, technology videos make up 7% of all YouTube videos and are incredibly popular with viewers. As of 2022, over 400 million views are generated from technology-related content daily. This is due to the rise of tech reviews and unboxing videos that have become popular on the platform.

4. Gaming: Nearly 40% of all YouTube videos are related to gaming, and this is a topic that has seen a steady rise in views over the years. YouTube is expected to get an estimated 200 million views per day as of 2022. With the ever-increasing popularity of online gaming, it is no surprise that this is one of the most popular topics on YouTube.

5. Business: The business world is always changing and full of opportunity, making it an attractive topic for YouTube viewers. Over 200 million views are generated daily from business-related content, and this trend is expected to continue into 2022.

6. Beauty and Fashion: Beauty and fashion videos are incredibly popular on YouTube, with over 17 billion views in 2020 alone. Beauty related videos are expected to get an estimated 80 million views per day as of 2022, mainly due to the rise of beauty bloggers and influencers who post makeup tutorials and other beauty related content. 

7. Entertainment: Entertainment videos are sure to remain popular in 2023, with genres such as comedy, vlogs, sports highlights and movie reviews continuing to draw in viewers. According to a 2020 Statista survey, YouTube was the most popular source for entertainment videos, with 75% of respondents citing YouTube as their preferred platform.

8. Travel: With the global travel industry expected to rebound in 2023, travel videos are certain to be popular. According to a 2020 Statista survey, YouTube was the most popular source for travel videos, with 61.7% of respondents citing YouTube as their preferred platform.

9. Food: Food videos will continue to be popular, with topics such as cooking tips and restaurant reviews likely to draw in viewers. According to a 2020 Statista survey, YouTube was the most popular source for food-related content, with 69.1% of respondents citing YouTube as their preferred platform.

10. Pets: Pet videos will remain popular in 2023, with topics such as pet care, adoption stories, and breed reviews likely to draw in viewers. According to a 2020 Statista survey, 58.6% of respondents said they watch pet-related content on YouTube.

These are just a few of the topics that are likely to generate the most views on YouTube in 2023. With the right approach and strategy, content creators can use YouTube to get their videos in front of the right viewers and reap the rewards.

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YouTube Pivot Allowed The Founders To Build A $300 Billion Business Empire

It's probably not commonly known, but YouTube was not intended to be video streaming site - at least not in the sense of what it is today. When YouTube's founding team of Steve Chen, Jawed Karim and Chad Hurley thought up the idea for a website where users would upload video-dating profiles.

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The Idea: Build a video-based dating site where users can publish videos to share information about themselves and the types of date they're looking for, mitigating the arduous process to fill out lengthy forms, upload picture...etc. 

The flop at Launch: In Feb 2005, when the product was first launched, it was major failure. At one point, the founders were so desperate to get users that they posted an ad on Craigslist offering to pay users $20 each to post a video on the site - to no avail. What was initially thought as a problem that the platform was addressing, the market had little to no interest in it.

Enter Super Bowl XXXVIII: This event is where the infamous Justin Timberlake and Janet Jackson wardrobe malfunction incident happened on Live TV. The founders realized they couldn't find any videos of it on the internet and there was no platform where users could simply upload, view and share videos. 

The Pivot from Dating to Video Sharing: The pivot was to allows users to upload, publish and view streaming videos within a browser. Jawed Karim, uploaded the first 18 second YouTube video, titled "Me at the zoo", on April 23, 2005, where Karim is at the San Diego Zoo, talking about Elephant trunks.

In May 2005, YouTube launched its beta version to the public for the first time. A few months after the launch, Lauded investment firm Sequoia Capital invested $3.5 million in YouTube's Series A round. One of the partners learned about YouTube after using it to upload old wedding and honeymoon videos.

By October of 2005, the video of Brazilian soccer player Ronaldinho receiving his pair of "Golden Boots," goes viral (for that time) and reaches a million views. By December of the same year, YouTube is made available to the public and reached 8 Million views a day. 

As the demand and watch time continued to grow on YouTube, more investments poured in. In April 2006, VC firms Sequoia Capital and Artis Capital Management invested $8 million in YouTube's Series B funding round. This is around the same time, when Google and Yahoo start taking keen interest in the platform. At the end of 2006, Google comes out on top and acquires YouTube for $1.65 billion, netting the cofounders nearly $400 million each.

Fast Forward to 2020-2021: Since, the first time YouTube was acquired by Google almost 14 years ago, Google provided the video platform's ad revenue. 

YouTube generated $14 billion in 2019, 9% of parent company Alphabet's total ad revenue. According to Statista report on November 16, 2021 - YouTube's worldwide advertising revenues amounted to seven billion U.S. dollars in the third quarter of 2021, representing a 43 percent year-over-year increase. 

Google also suggested that YouTube Shorts - a rival offering to TikTok, have been a huge success, hitting 15 billion global daily views (up from 6.5 billion in March of '21). 

Needham & Company analyst Laura Martin has suggested that, "YouTube would trade at $300B as a separate public company because streaming and growth investors will NOT buy the GOOGL conglomerate, but would pay 10x EV/Revs for an independent YouTube (Roku's multiple), we believe,".

A $300 billion valuation would make the video-sharing platform the 15th largest company in the world by market capitalization ahead of Exxon Mobil, Bank of America, and AT&T. 

Takeaways for Entrepreneurs: 

• Continue to test the product / market fit with users
• Pivot as quickly as possible, aligning with market and user demands
• Scale fast to ensure first mover advantage
• Have an exit strategy (YouTube was always intended to be acquired) 

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