Deep research on AI, GTM, and pricing for founders and operators.

MD‑Konsult publishes independent research so you can make ROI‑positive decisions about technology and growth.

Are you an Entrepreneur?

The number one reason startups fail is misreading market demand—42% of cases trace back to this.[CBInsights]

Our research distills founder patterns, customer signals, and market data so you can validate demand before you over‑commit time or capital.

Do you have a Business Strategy?

Founders consistently underestimate how long it takes to validate a business model.[Forbes]

We analyze business models, experiments, and validation loops across companies to show which strategies actually compound and which quietly stall.

Are you Executing Flawlessly?

Only 40% of startups are profitable. Another 30% of startups are likely to break, and the last 30% will continue to lose money. (Small Business Trends)

Our execution research turns those odds into concrete operating playbooks—highlighting where execution breaks and how resilient teams design around it.

Do you have the Right Metrics?

CAC, LTV, Conversion Rate, Margins, Top Line, Bottom Line, induce fear. It's akin to learning a new language.

We map the metrics that matter at each stage, then publish clear benchmarks and templates so founders can instrument their business and make ROI‑positive decisions.

Featured Research

MD‑Konsult is an independent research firm based in Dallas. We publish deep dives on AI economics, GTM, and pricing for SaaS and SMB leaders.

SaaS Budget Reallocation 2026: Your GTM Wake-Up Call

SaaS Budget Reallocation 2026: Your GTM Wake-Up Call

Venture Capital

SaaS Budget Reallocation 2026: Your GTM Wake-Up Call TL;DR / Summary As of March 2026, enterprise IT budgets are growing roughly 10.8 percent ove…

CRM Pricing For Startups 2026; HubSpot vs Pipedrive vs Salesforce

CRM Pricing For Startups 2026; HubSpot vs Pipedrive vs Salesforce

Startups

What CRM pricing for startups really looks like in 2026 Executive Summary / TL;DR CRM pricing for startups in 2026 is less about the sticker price…

AI ROI framework for SMB owners: Profit without headcount bloat

AI ROI framework for SMB owners: Profit without headcount bloat

Workflow design

AI ROI framework for SMB owners: Profit without headcount bloat 1) Executive summary / TL;DR The AI ROI framework for SMB owners is a practical w…

AI investment ROI framework for founders: ROI for lean teams

AI investment ROI framework for founders: ROI for lean teams

unit economics

AI investment ROI framework for founders: ROI for lean teams 1) Executive summary / TL;DR AI investment ROI framework for founders is MD‑Konsult’s …

Our Approach

Evidence‑backed insights for founders who care about ROI, not hype.

Operator Insight

Operator Insight

We’ve built and supported businesses from early stage to scale, across multiple industries. That operator perspective shapes how we frame questions, interpret data, and stress‑test findings.
Research Discipline

Research Discipline

We blend desk research, interviews, and live market data. Every report follows a clear methodology with defined assumptions, limitations, and practical implications for real companies.
Applied Outcomes

Applied Outcomes

Our research is built to be used. Each piece includes concrete playbooks, checklists, and decision frameworks that teams can apply immediately, plus optional custom research to go deeper when needed.