Netflix Expanding into Fitness Content to Diversify, Differentiate and Grow

Netflix Expanding into Fitness Content to Diversify, Differentiate and Grow

Netflix has officially entered the fitness content market after announcing that it will begin broadcasting Nike Training Club classes the next week. In two distinct batches, the streaming service will make available a total of 30 hours of workout sessions. The programs, which offer exercises for people of various fitness levels, will be accessible on all Netflix subscriptions in a variety of languages.

What is Nike Training Club App?

For those who are not aware with the Nike Training Club app, it provides a variety of alternatives for individuals of various fitness levels, including strength training, yoga, and intense workouts supervised by Nike's professional trainers. Nike Training Club is comparable to Peloton or Apple Fitness+ in several ways.

On December 30, the first round of fitness classes will debut, and the second round will follow in 2023. The first batch will consist of 45 episodes in all, and it will feature the following classes: Feel-Good Fitness, HIIT & Strength with Tara, Fall in Love with Vinyasa Yoga, Kickstart Fitness with the Basics, and Two Weeks to a Stronger Core. Users of Netflix will be able to search for "Nike" to access the classes once they are made available.

Why is Netflix partnering with Nike?

Another way that Netflix is expanding outside its core offering of TV shows and series is with this most recent move. With the introduction of Netflix Games, the corporation has recently entered the gaming industry. As the streaming service starts experimenting with fitness programming, we are currently witnessing another deviation from its primary business.

Given that many people will soon make working out their New Year's resolve, the release's timing is probably not an accident either. Given that Netflix currently has a sizable user base, the streaming service could be able to persuade users to test out fitness content right on the website they already frequent.

It's important to note that Netflix has already released mindfulness and meditation content from Headspace in the past year, so this won't be their first step into health-related programming.

In order to compete with services like Apple Fitness+ and Peloton, Netflix may opt to add more fitness content to its platform depending on how well the launch goes. Beyond that, if the business can convince enough people that it is a credible option for fitness, it may even decide to create its own fitness content.